Vision
Saltbox lives between the functional and emotional. Infusing the entrepreneurial spirit into industrial spaces. Creating a new kind of environment balanced on contradictions. I developed this vision as a north star for the design of Saltbox environments. Translating the brand into it’s physical manifestation.
Functional
Streamlined
Organized
Utilitarian
Repetitive
Precise
Emotional
Organic
Spirited
Empathetic
Evolving
Human
SCRAPPY + ELEVATED
ORGANIZED + PLAYFUL
PRACTICAL + POLISHED
SIMPLE + THOUGHTFUL
INDUSTRIAL + NATURAL